Amazon vs Shopify — 2026 rates

Amazon vs Shopify Cost Comparison

Compare your profit selling on Amazon FBA vs Shopify. Side-by-side fee breakdown to help you choose the right platform.

Product Details

Live

Amazon Settings

Used to calculate FBA fulfillment fee.

Shopify Settings

Applies to Shopify (self-fulfillment). Amazon FBA fulfillment is covered by the size tier fee.

Side-by-Side Comparison

Amazon FBA
Referral Fee
-$6.00
FBA Fulfillment Fee
-$5.40
Storage Fee (est.)
-$0.20
Total Amazon Fees
-$11.60
Net profit / unit $16.39
MARGIN 41.0% — HEALTHY
Shopify
Subscription (per unit)
-$0.39
Payment Processing
-$1.46
Shipping Cost
-$5.00
Total Shopify Fees
-$6.85
Net profit / unit $21.14
MARGIN 52.9% — HEALTHY
Monthly Profit (Amazon)
$1,639.00
Monthly Profit (Shopify)
$2,114.00
Winner
Shopify saves $475.00/mo

Key Differences Between Amazon and Shopify

  • Amazon gives you access to millions of active shoppers, but charges higher fees (referral fees + FBA fulfillment). You pay for the built-in traffic.
  • Shopify has lower platform fees, but you need to drive your own traffic through ads, SEO, or social media. Marketing costs are not included in this calculator.
  • Best strategy: Many successful sellers use both platforms simultaneously -- Amazon for discoverability and Shopify for building a direct brand with higher margins.
  • Rates last verified 2026-06-08 (earliest date across Amazon and Shopify sources). Amazon data source: Amazon Seller Central fee reference. Shopify data source: Shopify pricing page. Verify current rates before committing inventory.

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